Paris – President Bola Ahmed Tinubu has held talks with French business executive Vincent Bolloré in Paris over plans to expand investment in Nigeria’s creative and digital economy.
The meeting took place during Tinubu’s working vacation and focused on deepening the presence of the Bolloré Group in Nigeria across the film, entertainment, fibre optic infrastructure and related sectors.
Bolloré’s business interests include Canal+, MultiChoice and Universal Music Group. During the discussions, Bolloré and his executives presented a series of proposed investments centred on Nigeria, which they described as a leading force in Africa’s cultural renaissance.
The Nigerian government said the planned expansion is being driven by the international success of Nollywood and Afrobeats, as well as growing global demand for Nigerian creative content and cultural products.
The Group also confirmed plans to deepen the localisation of its operations in Nigeria, with investments expected to support the country’s creative industries and digital infrastructure.
Tinubu said his administration remained committed to economic development and job creation, particularly for young Nigerians, alongside increased investment in digitalisation.
The President welcomed the Group’s decision to expand its local operations, saying Nigeria’s growing cultural influence around the world created an opportunity to attract more production, investment and employment into the country.
He said the government would continue supporting investments aimed at expanding Nigeria’s creative and digital economy, developing local talent and improving infrastructure.
Tinubu also said Nigeria was being positioned as a base for businesses seeking to serve markets across Africa and beyond.
“The Renewed Hope Agenda focuses on creating an economy in which Nigeria’s talent, enterprise, and global cultural reach translate into greater opportunities and improved livelihoods for Nigerians,” President Tinubu said.
The meeting comes as Nigeria seeks to increase the contribution of its creative and digital industries to economic growth while creating more opportunities for its large youth population.
The statement was issued by Bayo Onanuga, Special Adviser to the President on Information and Strategy.
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