Seed grant winners trained in digital marketing

Manzini – Seed Grant recipients under the YES project received practical training on branding and digital marketing during a two-day workshop held last week in Manzini.

Organised by COSPE Southern Africa with support from the European Union in Eswatini, the session was aimed at equipping young entrepreneurs with skills to strengthen their business identity and expand their online reach.

The workshop was facilitated by digital marketing expert Siphilele Magagula and covered topics such as developing a brand, understanding target audiences, and creating engaging content. Participants were also taught how to set up professional social media accounts, craft business bios, and use digital tools to build brand visibility.