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Eswatini tourism pitched to SA travel market

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SANDTON & PRETORIA – The Hospitality and Tourism Association of Eswatini (Hotaes), in partnership with the Eswatini Tourism Authority, has taken the Kingdom’s tourism offerings directly to the South African market during the Eswatini Spotlight Travel Expo held from 23–24 July 2025.

The two-day roadshow, hosted in Sandton and Pretoria, targeted key players in the tourism value chain, including tour operators, travel agents, embassies, and travel buyers based in South Africa.

Fifteen tourism operators from Eswatini represented the country, offering curated travel packages and promoting unique cultural, adventure, and eco-tourism experiences that set the Kingdom apart as a preferred destination.

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Written by
Adekunle Owolabi

Adekunle Owolabi is a journalist, political analyst, and digital strategist with experience across Africa and the Middle East. He focuses on international diplomacy, promotes digital inclusion, and advocates for a borderless Africa.

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