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MTN Bushfire promotion heats up at Africa Travel Indaba

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Honourable Sikhumbuzo Dlamini, Acting Minister for Tourism and Environmental Affairs, pictured with Eswatini tourism stakeholders during the Africa Travel Indaba in Durban.
Honourable Sikhumbuzo Dlamini, Acting Minister for Tourism and Environmental Affairs, pictured with Eswatini tourism stakeholders during the Africa Travel Indaba in Durban.
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DURBAN – Eswatini’s tourism team turned heads at this year’s Africa Travel Indaba in Durban with a bold showcase of the MTN Bushfire Festival, one of the Kingdom’s biggest tourism magnets.

Held at the Inkosi Albert Luthuli International Convention Centre, the Eswatini stand drew crowds with a vibrant display promoting the internationally acclaimed music and arts festival, which is scheduled to take place from 31 May to 1 June 2025.

The activation featured a prize draw that rewarded lucky participants with MTN Bushfire merchandise, accommodation vouchers for Sibebe Resort, and Eswatini Tourism Authority-branded giveaways. Honourable Sikhumbuzo Dlamini, Acting Minister for Tourism and Environmental Affairs, was on hand to personally present the prizes to winners.

Guests at the stand also got a taste of home-grown flavour, with a sampling of Sibebe Premium Lager, which was on exhibition during the event.

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Written by
Adekunle Owolabi

Adekunle Owolabi is a journalist, political analyst, and digital strategist with experience across Africa and the Middle East. He focuses on international diplomacy, promotes digital inclusion, and advocates for a borderless Africa.

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